Yesterday morning, I declared my manifesto.

My goal is simple: to take a stand for all the CEOs out there that are trying to get some real marketing done, but keep getting blocked by horrible excuses. You know the ones: "I'm on vacation for the first time in 3 years", "I have no budget", "you asked me to focus on 19 other things", "you don't even go here".

(Okay that last one was a Mean Girls reference. But Jess basically is Regina George as far as I'm concerned.)

To no surprise, I was surrounded with overwhelming support. In minutes, actually good marketers were cheering me on with such great ideas & support:

Don't fact-check me on these. They're all (mostly) true. But there was one comment that really stuck with me:


So here's the deal.

I'm gonna prove this whole "social media" thing isn't that hard. You don't need to be a genius. You don't need strategy. It only takes 1 ingredient. #FreeStuff